There is more to us than our titles

Our Roots

The Educators Link is a part of Baum & Beaulieu. The Baum & Beaulieu partnership began in 1979 with Susan Baum and Nancy Beaulieu, both former educators. Their mission was to partner with the best publishing companies to bring resources to schools, and in turn their teachers and students using a consultative approach. In 2007, Nancy retired and Susan began recruiting each of her three daughters to join the company over time. While the business has grown by expanding our portfolio of products and services, Baum & Beaulieu's approach and values remain the same.


As former teachers, we know first-hand what it takes to keep students engaged year after year. That's why we consider it a privilege to help today's educators make a difference inside and outside the classroom. To us, personal relationships in our business mean something. We would like to think it is our down-to-earth, roll up your sleeves approach to finding solutions that make us a great partner to you, the educator, and to the publishers, authors and consultants from which we source our products and services.


Whether it is guiding you in selecting the most appropriate tools, engaging with you in a workshop or connecting you with like-minded colleagues, we know that when you have the right tools at your disposal, you can achieve anything!

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See below if you'd like to learn more about our story, our team and what makes us tic.

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